[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fixier.cz\/jak-je-na-tom-cesky-knizni-trh\/#Article","mainEntityOfPage":"https:\/\/www.fixier.cz\/jak-je-na-tom-cesky-knizni-trh\/","headline":"Jak je na tom \u010desk\u00fd kni\u017en\u00ed trh?","name":"Jak je na tom \u010desk\u00fd kni\u017en\u00ed trh?","description":"\u010cesk\u00fd kni\u017en\u00ed trh s\u00a010 miliony potenci\u00e1ln\u00edch \u010dten\u00e1\u0159\u016f pat\u0159\u00ed do kategorie \u201est\u0159edn\u011b velk\u00fd.\u201c Na to, jak jsme mal\u00fd st\u00e1t, vynik\u00e1me po\u010dtem publikovan\u00fdch titul\u016f vzhledem k\u00a0po\u010dtu obyvatel (prvn\u00ed m\u00edsto v\u00a0tomto \u017eeb\u0159\u00ed\u010dku zauj\u00edm\u00e1 Velk\u00e1 Brit\u00e1nie, nicm\u00e9n\u011b knihy odtud expanduj\u00ed prakticky do cel\u00e9ho sv\u011bta). Po\u010det vydan\u00fdch knih sice v\u00a0posledn\u00edch letech m\u00edrn\u011b kles\u00e1, nicm\u00e9n\u011b zhruba 15\u00a0000 nov\u00fdch titul\u016f ro\u010dn\u011b je […]","datePublished":"2019-08-12","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.fixier.cz\/author\/#Person","name":"","url":"https:\/\/www.fixier.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06473a178d94fb830b46e277369729e9534f2612e261ec2f1ee96b672ef473e2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06473a178d94fb830b46e277369729e9534f2612e261ec2f1ee96b672ef473e2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fixier.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fixier.cz\/wp-content\/uploads\/img_a354039_w3758_t1568539442.jpg","url":"https:\/\/www.fixier.cz\/wp-content\/uploads\/img_a354039_w3758_t1568539442.jpg","height":0,"width":0},"url":"https:\/\/www.fixier.cz\/jak-je-na-tom-cesky-knizni-trh\/","about":["Ekonomika"],"wordCount":525,"articleBody":"\u010cesk\u00fd kni\u017en\u00ed trh s\u00a010 miliony potenci\u00e1ln\u00edch \u010dten\u00e1\u0159\u016f pat\u0159\u00ed do kategorie \u201est\u0159edn\u011b velk\u00fd.\u201c Na to, jak jsme mal\u00fd st\u00e1t, vynik\u00e1me po\u010dtem publikovan\u00fdch titul\u016f vzhledem k\u00a0po\u010dtu obyvatel (prvn\u00ed m\u00edsto v\u00a0tomto \u017eeb\u0159\u00ed\u010dku zauj\u00edm\u00e1 Velk\u00e1 Brit\u00e1nie, nicm\u00e9n\u011b knihy odtud expanduj\u00ed prakticky do cel\u00e9ho sv\u011bta). Po\u010det vydan\u00fdch knih sice v\u00a0posledn\u00edch letech m\u00edrn\u011b kles\u00e1, nicm\u00e9n\u011b zhruba 15\u00a0000 nov\u00fdch titul\u016f ro\u010dn\u011b je st\u00e1le \u00factyhodn\u00e9 \u010d\u00edslo. O tuzemsk\u00e9m trhu s\u00a0knihami d\u00e1le m\u016f\u017eeme \u0159\u00edct, \u017ee m\u00e1 importn\u00ed charakter, co\u017e znamen\u00e1, \u017ee se k\u00a0n\u00e1m knihy dost\u00e1vaj\u00ed ze zahrani\u010d\u00ed, kde jsou zpracov\u00e1ny a vyti\u0161t\u011bny. Ze zahrani\u010d\u00ed tak\u00e9 odkupujeme autorsk\u00e1 pr\u00e1va na p\u0159eklad d\u011bl (zejm\u00e9na t\u011bch napsan\u00fdch v\u00a0angli\u010dtin\u011b).Do fungov\u00e1n\u00ed kni\u017en\u00edho trhu zasahuje st\u00e1t formou da\u0148ov\u00fdch \u00falev (z b\u011b\u017en\u00fdch 21 % DPH na 10 %), doporu\u010denou cenou titul\u016f a podporou knihoven. Jsou ud\u011blov\u00e1ny granty na speci\u00e1ln\u00ed publikace, jako je nap\u0159. poezie nebo autorsk\u00e9 prvotiny. Podporu z\u00edsk\u00e1vaj\u00ed tak\u00e9 p\u0159eklady a knihy n\u00e1ro\u010dn\u00e9 na zhotoven\u00ed, nap\u0159. ilustrovan\u00e9 poh\u00e1dky pro d\u011bti. Kni\u017en\u00ed trh je kapit\u00e1lov\u011b n\u00e1ro\u010dn\u00fd, nevykazuje velk\u00fd obrat, ale m\u00e1 d\u016fle\u017eitou kulturn\u00ed roli \u2013 je tedy p\u0159irozen\u00e9, \u017ee se o n\u011bj st\u00e1t zaj\u00edm\u00e1.Ne\u017e kniha doputuje ke \u010dten\u00e1\u0159i, uraz\u00ed relativn\u011b dlouhou cestu, kterou bychom mohli zn\u00e1zornit takto:Autor -> nakladatel -> distributor -> knihkupecV\u00a0sou\u010dasnosti se v\u0161ak ke knih\u00e1m nedost\u00e1v\u00e1me pouze v\u00a0ti\u0161t\u011bn\u00e9, ale i digit\u00e1ln\u00ed \u010di audio podob\u011b. Tyto nov\u00e9 knihy si tak\u00e9 hledaj\u00ed sv\u00e9 m\u00edsto na \u010desk\u00e9m kni\u017en\u00edm trhu, a\u010dkoli t\u0159eba e-knihy nezaznamenaly tak vysok\u00fd n\u00e1r\u016fst \u010dten\u00e1\u0159sk\u00e9 obliby, s\u00a0jak\u00fdm se p\u016fvodn\u011b po\u010d\u00edtalo. Podle nejnov\u011bj\u0161\u00ed zpr\u00e1vy \u010cTK (zkratka pro \u010ceskou tiskovou kancel\u00e1\u0159) tvo\u0159\u00ed digit\u00e1ln\u00ed kn\u00ed\u017eky jen 1,5 % z celkov\u00e9ho obratu (zhruba 8 miliard v\u010detn\u011b DPH). Tak\u017ee, a\u010dkoli jejich prodej roste, rozhodn\u011b ne tak rapidn\u011b.Nejv\u011bt\u0161\u00edmi spole\u010dnostmi \u010desk\u00e9ho kni\u017en\u00edho trhu jsou Albatros Media a Euromedia Group. \u017de v\u00e1m tato jm\u00e9na nic ne\u0159\u00edkaj\u00ed? Pod Albatros Media pat\u0159\u00ed nakladatelstv\u00ed jako nap\u0159. CooBoo, Fragment nebo Computer Press. V\u00a0souvislosti s\u00a0Euromedia Group si pak spojujeme nakladatelsk\u00e9 zna\u010dky, jako jsou Kni\u017en\u00ed klub, Ikar, Odeon \u010di YOLI. M\u016f\u017eeme \u0159\u00edct, \u017ee \u201espol\u010dov\u00e1n\u00ed\u201c nakladatelstv\u00ed pod velk\u00e9 firmy je nyn\u00ed trendem.Shrnout, v\u00a0jak\u00e9m stavu se \u010desk\u00fd kni\u017en\u00ed trh nach\u00e1z\u00ed, je nesnadn\u00e9, nebo\u0165 nem\u00e1me dostatek relevantn\u00edch statistick\u00fdch \u00fadaj\u016f. V\u00a0r\u00e1mci ochrany sv\u00fdch z\u00e1jm\u016f a konkuren\u010dn\u00edho boje spole\u010dnosti tyto informace ve\u0159ejnosti neposkytuj\u00ed. Proto m\u016f\u017eeme pouze odhadovat z\u00a0p\u0159\u00edstupn\u00fdch \u00fadaj\u016f, jako je evidence knih ISBN (k\u00f3d p\u0159i\u0159azen\u00fd publikovan\u00fdm knih\u00e1m, kter\u00fd ale u n\u00e1s nen\u00ed povinn\u00fd). Podle aktu\u00e1ln\u00ed zpr\u00e1vy \u010desk\u00fd kni\u017en\u00ed trh zpomalil sv\u016fj r\u016fst na 2,5 %.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak je na tom \u010desk\u00fd kni\u017en\u00ed trh?","item":"https:\/\/www.fixier.cz\/jak-je-na-tom-cesky-knizni-trh\/#breadcrumbitem"}]}]